IV. EXPERIENTIAL EVENTS

Christina Aguilera and Pepsi Co. | 2005
June 6 & 7, 2005 – Monday, Tuesday

The call came in early Friday morning, just two weeks before the Pepsi Co. International annual meeting in Manhattan, New York. TracyLocke was not exactly sure what they were looking for, but they knew what they wanted– a DJ, or two.
What they got was much more. . .

Hudson Hotel
Working with Brian Rodwin Productions, we coordinated an interactive approach for the Pepsi Co. cocktail party event, outdoor on the penthouse roof of the Hudson hotel. Our top emcee and djs engaged their international attendees in a night to remember while setting the stage of expectation for the next day’s event.

Chelsea Piers
For the second part of this project, we provided two musicians, a dj and emcee. Armed with a score of live performed remixes and Christina Aguilera’s original tracks, our performance enhanced and completed the live environment of their POP roll out during Christina’s meet and greet. Jason attended the bongos, with Wacko on the mic. Guitar/Keyboardist Seth Gold nailed the bassline while DJ Ravin’ Dave rocked the “1s & 2s!”

Both Pepsi and TracyLocke were very impressed with our professionalism and execution. References available upon request.