Creative Executive:

"The great creative ideas often are not definable. Often, to the noncreative executive, it won't make sense. To the creative ones, it will, and it will make them rise to the challenge and sell it."

I | business

II | strategy

Distill and interpret

III | balance

Advocate and enable

IV | close

Deliver your product

How to create ideas:

Define the problem

Gather the information

Search for the idea

Forget about it

Put the idea into action

i. Ed Keller

ii. Jack Foster